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About Monday

Monday’s business is brands; the strategies that underpin them, design that differentiates them, communication that expresses their appeal and critically, their competitive value in the marketplace.

We currently work on projects in London, Hong Kong, Mainland China, Taiwan and The Americas.

And specialise in brand strategy, brand identity, custom publishing, film production, digital design, and marketing and communication planning.

BRAND STRATEGY

Insight and rigour identifies where competitive difference and advantage lie, with a focus on expressing a clear, codified positioning to align brand value internally and externally.

BRAND IDENTITY

Experience and imagination enable us to create distinctive brand worlds that reflect the essential truths of our client’s enterprises and a powerful market presence.

DESIGN

The obsessive attention to graphic detail and craft skills of our world-class team of designers and artists allow us to deliver original and compelling creative work – offline, online and social.

CUSTOM PUBLISHING

We offer a full turn-key publishing service: initial concept, writing, art direction, photography, technical builds, hosting and print management – delivered and read in digital or physical form.

FILM PRODUCTION

Working with the best production and post-production teams in their markets, we make commercial films that viewers actually enjoy watching.

COMMUNICATION PLANNING

We deliver platform neutral, culturally sensitive and engaging connections in an increasingly challenged, cluttered and fragmented media world.

Our Team

Jerry Fielder

FOUNDER AND MANAGING PARTNER

Jerry’s 25-year career in the advertising business culminated in him chairing Leagas Delaney, one of London’s most admired creative agencies where he help build an international group with offices in San Francisco, Paris, Dusseldorf, Rome and Hamburg.

His wider interest in design and brands led him to become Chief Executive of Swiss-based international design company, Winkorp AG, the owner of Winkreative and Monocle Magazine, and run a number of smaller London-based branding, interior design and consultancy businesses.

During his career Jerry has held non-executive directorships on the boards of The Newspaper Marketing Agency, JAZZ FM and Farrar Media International.

In 2012 Jerry founded of Monday Branding.

Niki Chan

HEAD OF PROJECT MANAGEMENT

Niki Chan studied Cultural Studies before completing her MA at The University of St Andrews. She is fluent in English, Cantonese, French and Mandarin.

She has worked for the media brand Monocle in London, and then joined its sister branding and design agency Winkreative in project management. During that time Niki worked on a broad range of international brands, from luxury fashion houses to media companies, including Hugo Boss, Adidas, Johnny Walker, China Daily and Taiwan Tourism Bureau.

Creative team

Our senior designers are based in London and Hong Kong. We are also supported by a team of international designers, artists and video specialists whose relationship with us is largely based on experience and friendships, and a shared obsession with quality work and the importance in the highest craft skills. These include:

  • Writers who have worked for the Financial Times, Wallpaper* and Monocle Magazine
  • Film makers with Hong Kong, US and European experience, including the BBC, Channel 4 and ITV
  • Web, digital and social media designers fluent in most leading languages
  • Illustrators known for their original work